There are many, many PPC (Pay per Click) advertising programs on the Internet today and some of them are really good, while some others are not. Eveyrone will agree that Google AdSense is the most popular way to monetize your traffic by placing simple code to display advertisements on website. Depending on keywords and your website, you may earn from $0.05 to $50 (don’t expect it to be easy) per click, while average payout is from $0.50 to $2.00 per click. Unfortunately, sometimes AdSense displays non relevant ads or even public ads and you earn only a few cents per click or don’t make money at all (when public ads are displayed). That’s why some webmasters want to have more control about all this stuff.
I started playing around with Chitika advertising network some time ago and found it to be more flexible in some ways. For example, Chitika allows you to control almost everything about advertisements displayed on website. Let’s say you have website about Apple iPod. While Google will try to to the best displaying relevant ads, you will see non relevant advertisements sometime. Chitika is much better about this – you will be able to specify your own keywords for every ad placed. So just enter “Apple, iPod, iPod Player, Buy iPod” and similar keywords into your code and look for relevant ads. Chitika doesn’t display public ads as well. So if there are no relevant ads to display at the moment, don’t worry. Just select alternative category and that’s all. This feature allows to display advertisements from selected category when Chitika can’t find anything from your keywords. What’s the point? Webmaster still gets money for every click!
Oh, about the money… Chitika pays me from $0.05 to $0.30 per click and has low CTR (much lower than Google AdSense does), but it’s really nice addon for AdSense based website. Correct, you are allowed to place Chitika and AdSense on the same page without violating Terms Of Service. Just place Chitika code somewhere in the page where you have some empty space (it doesn’t require lots of content like AdSense does, because everything is based on keywords, remember?) and generate some extra income.
You may see AdSense and Chitika in action at Software News website