Today, when competition on the Internet is as brutal as never, it becomes really difficult to launch and promote a new product or service online. Well, the launch itself isn’t a very hard thing to do, but new product or service becomes a real headache when it comes to conversion and sales. We are promoting new webhosting service right now and the competition in this niche is extremely high (while conversion is low), so PPC strategy (which is the most popular one) simply doesn’t work here. How do I know it? After spending thousands of dollars for PPC campaigns we got only several clients, that’s all. Some of you might say that low conversion is related to the service itself (too high price or too less features, bad value for money, etc.), but it’s not true in this case, so we simply need to raise conversions and get the maximum value at minimum cost. And CPA (cost-per-acquisition) seems to be a great choice.
Why CPA is good? Unlike PPC (pay per click) it provides a better value for money. When using PPC campaigns you need to pay for every single click (it makes no difference if visitor wasn’t converted into customer, or even if it was an invalid click generated by some bot), and using CPA you pay only when visitor is converted into a paying client, so it’s clearly a better value. The only thing left is choosing the right CPA network (a place of hundreds or even thousands of high quality sites where ads will be served).
Depending on our personal needs and requirements, CPA (cost-per-acquisition) network at www.statusmediaplc.com seems to be our #1 choice at the moment. One of main benefits is flexibility; they offer not only standard banner ads served on websites, but also email marketing, publisher, affiliate, social media and lead generation channels. Needless to say, they offer targeting based on IP and geographic location what enables us to focus on people whom we really want to see as our clients. And their rates are very attractive too, so we are simply waiting for their quote (which was submitted only several minutes ago).
If you have any comments about this company, please drop a comment or write an email to me; I will be very happy to read your thoughts. Or maybe you have some other suggestions or recommendations? Share them in comments section so everyone can know who provides the best CPA service around!